Wednesday 4 November 2009

BrainStorm Preliminary!

18th November

Music Jingle- http://www.jinglefactory.com/
                        'music to move you'.
                        'your music yout station'.

Talk about who we are interveiwing briefly
(N-Dubz)

Related Jingle for the guests
(one of their songs without words)

Interveiw Guests
(talk about their single and touring)

End show.
Glossary of Radio Terminology

ADI    Area of Dominant Influence. A geographical market definition whereby each county is assigned exclusively to one television market. The ADI rating is based on countries where originating stations enjoy a high proportion of viewing compared to outside station viewing.


Adjacency   A commercial announcement positioned immediately before or after a specific program or programming segment. For example, a race track might request their spot to run "adjacent" to the sports report.

Affidavit   Sworn proof that an advertiser's commercials were actually run as scheduled. The affidavit indicates the day and time of each broadcast and accompanies the station's bill to the agencies.

Audience Duplication   The percentage of a station's audience that is shared with another station or medium.

Audience Flow   The movement of the audience between programs and stations. By scheduling programs consecutively that appeal to similar audiences, the networks and local stations try to maintain the same audience and minimize the flow to other networks or stations. All program schedules are devised with audience flow in mind, since programmers have found that when two shows appealing to different kinds of viewers, neither will do well.

Average Quarter-Hour Persons   The average number of persons in a demographic group who listen to radio for at least 5 minutes during a 15-minute segment. For example: Men 18+, Monday-Sunday, 6 AM-Midnight in Washington, DC metro area. Arbitron, April/May 1979, WMAL AQH = 19,800.

Billboard  An announcement identifying a sponsor at the beginning or end of a program.

Clear Channel Station A radio station operating at maximum power (50,000 watts) on an exclusive frequency, designed to serve large areas.

Clutter An excessive number of commercials and other non-program elements which appear one right after the other.

Coverage In radio or TV, the percent of television households that can tune to a station (or stations) because they are in the signal area.

Cume Abbreviation for cumulative audience. An estimate of a station's total unduplicated audience over a particular time period. A radio station's cume is similar to a newspaper's circulation.

Dayparts Radio time is divided into parts of the day.

Exclusive Cume The number of different persons who, when they are listening, tune only to one station during the time period reported.

Fixed Position A guaranteed time for a radio ad that will not be preempted.

Flight A period of consecutive days or weeks of advertising within an overall ad campaign.
 Frequency The number of times the target audience will be exposed to a message.

Frequency Distribution A media planning term describing an analysis of frequency typically prepared via computer. It reports by the percentage of the population (reach) exactly how many times each person is exposed to a message. For example, with an average frequency of three times, the frequency distribution shows you what percentage of the people heard the message once, twice, three times, etc.

Grid A type of rate card used by large radio stations which enables the station to have flexibility in rates. Prices range in direct proportion to the station's inventory, i.e. so during high-demand periods, the grid used will have the highest rates.

Gross Impressions The total number of households or people delivered by a particular media schedule, including duplication of the audience. It can be calculated by the reach multiplied by the number of times the ad/commercial will run.

Gross Ratings Points (GRPs) The total number of rating points accumulated in an advertising schedule. GRPs are used by a media buyer or advertiser as criteria to determine the saturation level of a particular campaign. The more GRPs, the heavier the ad campaign. GRPs equals the percentage reach times frequency.

O & O Station A station owned and operated by a network. For example, NBC owns and operates both WRC Radio and WRC-TV.
 Penetration The number of individuals who are actually exposed to the advertising medium.

Preemption an interruption of a regularly scheduled program. Therefore, if an advertiser has a spot preempted, he may receive a makegood from the station.

Psychographic A term that describes consumers or audience members on the basis of some psychological trait or characteristic or behavior, i.e. values, attitudes, or lifestyles.

ROS Run of Station. Commercial announcements which can be scheduled at the station's discretion anytime during the period specified by the advertiser. For example, ROS 20 spots 6 AM-Midnight, Monday through Friday.
 RADAR A rating service that surveys network radio audiences.

Rating An estimate of the size of an audience shown as a percent of a total group of people surveyed. This may be expressed in terms of households or individuals. For example, a "Men 18-24 rating of 2.1" for a radio station means that 2.1% of all Men 18-24 in a market listen to that particular radio station during an Average Quarter Hour. For TV, an 8 rating means that 8% of all homes which sets in the coverage area were tuned in to the particular program.
 Reach The number of different people who will be exposed to an advertiser's message.

Share of Audience (Share) The number of persons who listened to a station during a given time period, expressed as a percent of all persons who listened to radio during that time period. Many people confuse ratings with shares since both are shown as percentages. A rating always relates to a total population (e.g. Census Data), whereas audience "share" always is expressed in terms of the total listening/viewing activity taking place during a particular time period.

SMSA Standard Metropolitan Statistical Area. Also known as MSA (Metro Area). A market definition provided by the Bureau of Census. Each Metro Area or SMSA contains a county or counties having at least a) one central city with population of 50,000 or more, or b) a city with at least 25,000 which interacts economically or socially with surrounding communities bringing the total population to 50,000, or c)as in New England where they don't have counties, the cities and towns in a SMSA must have a combined population of at least 75,000.

Spill-In/Spill-Out The degree to which programming is viewed in adjacent ADI (or DMA) areas.

Spot The purchase of broadcast time from an independent station.

Sweep TV and radio survey periods during which audience listening habits are measured and are available for purchase by market.
 Syndicated Program A program offered by an independent organization for sale to stations or advertisers who are not able or do not want to use network advertising. Also, a TV program sold by an independent producer to a local station for local sponsorship.
 TAP Plan Total Audience Plan. A radio buy in which the advertiser buys a specified number of spots spread throughout dayparts. For example, 1/3 AM & Drive, 1/3 Daytime and 1/3 Nighttime.



TSA Total Survey Area. The metro survey area, plus all the counties surrounding it, that contribute a specified proportion of their listening to radio stations within that market.

Monday 19 October 2009

Semiotics

Semantics: Relation between signs and the things to which they refer; their denotata



Syntactics: Relation of signs to each other in formal structures


Pragmatics: Relation of signs to their impacts on those who use them


Semiotics is frequently seen as having important anthropological dimensions, for example Umberto Eco proposes that every cultural phenomenon can be studied as communication. However, some semioticians focus on the logical dimensions of the science. They examine areas belonging also to the natural sciences - such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics or zoosemiosis.

Friday 9 October 2009

Targets!!!!!

  • to record the group jingle in a high standard
  • to upload the jingle
  • to be able to upload songs on the GHS radio
  • to become more confident whilst recording the radio show
We have been recording a jingle for our radio show. To help us with this, we have listened to many previous radio shows to help us get some ideas together. We have also found a website called Mister Bo Jingle which provides songs to use for making jingles which is free to download. Our show is 20 minutes long, so therefore we have set up a timeline to give us an idea what we will putting on our show such as a quiz, songs and discussing subjects that will interest our a type of audience.

Tuesday 15 September 2009

Timeline of Radio

In 1988 Heinrich Hertz detected and produced radio waves.
In 1894 Marchese Guglielmo Marconi built his first radio equipment.
Marconi established the first radio link between England and France in 1899.
An American scientist called R.A. Fessenden transmitted human speech via radiowaves in 1900.
In 1901 Marconi transmited telegraphic radio messages from Cornwall to Newfoundland.

Valdemar Poulsen patents an arc transmission that generates continuous radio waves, producing a frequency of 100 kHz and receivable over 150 miles in 1903.
In 1904 First radio transmission of music at Graz, Austria.
1905,Marconi invented the directional radio antennae.
In 1906 the first radio program of voice and music was broadcast in the U.S. (by R.A. Fessenden)
In 1907 Fessenden invents a high-frequency electric generator that produces radio waves with a frequency of 100 kHz.
GE develops a 100 kHz, 2 kW alternator for radio communication in 1908.
In 1910, radio communications gain publicity when the captain of the Montrose alerts Scotland via radio of an escaping criminal.
In 1913, the cascade-tuning radio receiver and the heterodyne receiver are introduced.
In 1914 Edwin Armstrong patents a radio receiver circuit with positive feedback. Part of the amplified high-frequency signal is fed back to the tuning circuit to enhance selectivity and sensitivity.
In 1918 Armstrong develops the superheterodyne radio receiver. The principle for this receiver is the basis for all radio receivers now in use.
A 200 kW alternator starts operating at Station NFF, the Naval station in New Brunswick NJ, which was the most powerful radio transmitter of the time.
Shortwave radio was developed and RCA was found in 1919.
In 1920 KDKA broadcasted the first regular licensed radio broadcast out of Pittsburgh, PA.
In 1921 RCA started operating Radio Central on Long Island.
The American Radio League established contact via a shortwave radio with Paul Godley in Scotland, proving that shortwave radio can be used for long distance communication.
March 1922 WWJ, an AM station in Detroit, offered the University of Michigan broadcasting rights for extension lectures.
In 1923 UM's Professor Dreese submited a proposal for several UM operated stations. His proposal was tabled by the Regents, who were not concerned with radio at the time.
In 1924 Dreese instead runned an experimental station WCBC as a project in the basement of West Engineering. This project died at the end of the academic year.
In 1925 WJR-AM offered educational broadcasting spots to the UM. The UM continued to broadcast on WWJ as well.
In 1928 a radio station in NYC, WRNY began to broadcast television shows.
In 1933 Educational programming originating at the UM grows.
The Regents of the UM became interested in radio.
WJR cuts the UM's educational broadcasts for commercial broadcasting.
Edward Armstrong patents wide-band frequency modulation (FM radio).
In 1935 FM radio is born, but only in mono.
In 1938 the FCC sets aside educational/non-profit bandwidth on FM.
In Oct 10, 1941 Columbia University's Radio Club opens the first regularly scheduled FM station.
In 1943The UM decides it needs an FM station, and expresses a commitment to radio broadcasting.
In 1945 Television is born. FM is moved from its original home of 42-50 Mhz to 88-108 Mhz to make room for TV.

Wednesday 9 September 2009

Fin graft saved my life!

Erin Mcneill who is 19 years old, found herself laying in a coma for seven weeks. The young girl suffered horrific burns, after being trapped in a 600 degree fire starting in her friends house.
Amazingly doctors at Glasgow Royle Infirmarys burns unit tried a treatment, grafting sharks skin onto her body. This new technique and enables the dogfish or hammer head shark skin to give of a chemical, tricking the body into creating new skin cells. Six pieces of shark skin was grafted onto Erins worst burns.
After three weeks the shark skin was removed, and her skin was taken from he legs so it could be grafted onto her arms.
Erin Quotes,
' I didnt think at 19 i'd owe my life to a shark!'